The Novak Consulting Group: refreshed brand positioned for action

When Public Management Partners came to 93 Octane, they had big changes in store. The management consultants were changing ownership and becoming a woman-owned company. The problem was, the new owner was coming from an organization with a strikingly similar name: Management Partners.

93 Octane had the rare opportunity to build a new brand from the ground up, starting with a name that reflected the new principal’s involvement, The Novak Consulting Group. From there, we created a new logo and set of complementary corporate identity tools that give them a modern, cohesive look.

The corporate identity work was followed-up with a new WordPress hosted website and sales support materials that articulated how they helped “bring solutions into focus.”

“I love how you have presented us to the world,” said new owner Julia Novak. “We’re getting lots of great feedback on our website.”