Massey Cancer Center:
Streamlined website accelerates action, fosters interaction.

VCU Massey Cancer Center is the premier cancer treatment center in central Virginia. But it’s content-heavy site failed to convey their cutting-edge reputation. 93 Octane was brought in to help streamline the communication, while engaging three distinct audiences: patients, medical professionals and donors. Our solution drives viewers to engage through one of three action portals: Begin, Discover, and Give. The dashboard-style home page prominently displays their National Cancer Center designation, recent advances, breaking news stories, and upcoming events, all in an easy-to-digest graphic presentation. Throughout the site, an action submenu gives visitors the ability to ask a question, make an appointment, or choose one of six other actions with a single click.

“93 Octane did an outstanding job of listening to us and then presenting us with options that fit our needs and expressed ideas for the site,” said David Raine, Massey’s Webmaster.