Keener Communications: Making the phone ring for a top notch call center.

When it comes to call centers, businesses have a lot of choices. With today’s technology, location is no longer important, making competition all the more fierce. 93 Octane developed a marketing strategy for Keener Communications that helped them stand out from the competition and attract new customers.

We took their focus, in-bound calls, and dramatized the importance of having the right strategy for communicating with customers after hours. The result was a series of humorous emails and postcards that illustrate Keener’s solution: giving an answer that is always quick, always accurate, and always friendly. The positioning was backed-up by a “Flawless Service Guarantee,” and urgency was created by offering prospects a Starbucks card for getting a free quote.

The multi-touch approach was targeted at specific business types in the mid-Atlantic and other test states, and has proven so successful that plans are underway to expand the campaign further in 2012.  That phone you hear ringing? It’s music to Keener’s ears.