Elk Hill: Making a critical connection for troubled Youth

Elk Hill Farm was started by S Burford Scott in the 1970s as a home for troubled boys. In the 40 years that followed, they expanded to offer a range of services for boys and girls, including alternative schools, summer camps and group homes. As you would expect, as they added programs, they expanded the content on their website. But while the site had tons of information, it failed to make a connection with it’s core audiences. Add to that, it was cumbersome to navigate and impossible to update.

93 Octane developed a new website that had as much emotional impact as it did information. Core values became headlines, and real-life photographs helped drive home the impact they were having in youth’s lives. The content was dramatically reorganized and refined, and a content management system added. The results? The new site is easy-to-navigate, speaks powerfully to all audiences, and is easy for the Elk Hill staff to update. The new site is a powerful portal for youth, families, and their advocates to find and receive the help they need.