The Diggity Dudes: a fresh face for a family band

93 Octane just completed a new logo for local band The Diggity Dudes. The trio’s whimsical songs bring a hip attitude to topics like brushing your teeth and minding your manners. Yes, you guessed it, they’re a children’s band, and their off-beat music has been featured on CBS 6’s “Virginia This Morning”.

The group was looking to polish their image ahead of their new album release, scheduled for release June 5, 2010. The logo ended up being a combination of two of the options presented to the band. The band felt the “type-faces” helped capture the personality of the group, but they couldn’t let go of the distinctive “double D” logo mark either. The combined logo let’s them use the elements together or separately, giving them the ultimate flexibility.

The project was in collaboration with Denise Bird of Bird Marketing, who is helping the band with publicity. “YOU GUYS ROCK!”, said Denise, after reviewing a first round draft of the presentation. Client “Diggity Donny” Atkins agreed. “These look awesome.”