Cushman & Wakefield / Thalhimer campaign positions real estate company for leadership — in Richmond and beyond.

When local real estate company Thalhimer formed a partnership with Cushman Wakefield, they asked for an advertising blitz to spread the word, and industry leader Kelly O’Keefe turned to 93 Octane for help. We agreed that in order to have impact, we’d have to communicate more than just a name change, but an alliance that was a game-changer for the commercial real estate industry. The campaign, which was comprised of a series of online and print advertising, helped drive home the benefits to selecting them: a full range of services, and specialized knowledge in everything from retail to office, medical to investment. Their expanded partnership gave them the expertise — and the reach — to make it happen.

Response to the campaign has been strong. Marketing Director Paula English remarked,  “I’ve had more compliments on this ad campaign — it’s been very well received.”