Clutter Cleaner: new headline generates $10,000 in business in two weeks.

A good marketer knows how to balance the needs of both the brand manager and the sales manager, as this recent ad for Clutter Cleaner demonstrates. The print ad, which was targeting seniors who were looking downsize, originally ran with the headline “Clutter has met it’s match.” While the headline fit well with the brand, it didn’t clearly communicate the benefit of the services seniors were looking for. Our revised ad replaced the word “clutter” with “moving headaches.” This seemingly small change made a major difference to the client’s bottom line, turning the ad from a strike-out to a home run.