Call Federal: Thinking outside the big bank box

Call Federal has a reputation for being the place to go for highly competitive rates on loans and savings. The problem is many Richmonders still think they can’t join the member owned credit union. 93 Octane developed a series of TV spots designed to shatter that myth and demonstrate that anyone who works, lives or worships in the greater Richmond area can join. Removing that obstacle, the spots go on to sell the money-saving benefits of thinking outside the “big bank” box — and banking with Call Federal.