AMF: Making a stand for holiday fun.

When we began concepting AMF’s holiday campaign, we knew it would be important to address America’s recent cost cutting trends. Our solution? A campaign that  featured a “Charlie Brown” tree, with a reminder to parents families not to trim the holiday fun. The integrated campaign included direct mail, point of sale displays, bounce-back scratcher game pieces, in-center screen advertising, and online components.

The direct mail featured two ornament-shaped coupons, each good for a free game for up to 10 players, with staggered expiration dates. The savvy campaign generated nearly 50,000 redemptions, with over five players per coupon, for a total of 250,000 games, driving critical year-end traffic at a time that bowling centers typically see a break from league play.